The Brady Street Business Improvement District (BID#11) branched out of the Association in the early 1990s. The BID’s first project included new lighting to promote safety in the neighborhood, along with beautification efforts, such as benches, new street signs, garbage cans, and bike racks. It was around this time that Brady Street also became a historical district. Other projects included the building of the Marsupial Bridge, a walking bridge that connects Brady St. with Commerce St. on the opposite side of the Milwaukee river underneath the Holton St. viaduct, and the Green Flow project displaying pictographs in our concrete between the road and the sidewalk.

Today, the BID, which represents all of the businesses on Brady Street, BSAA, and BAFAE (the Brady Area Foundation for Arts and Education), all work together to support the Brady Street area and its continued growth. What is a BID anyway? (Read this article from Shepherd Express!)