Brady Street

Festivus on Brady
2024-12-07
Join us Saturday, December 7th!
It’s back—Festivus for the rest of us!
Join us on Brady Street on December 7 for feats of strength, airing of grievances, live music on two stages, and a special holiday market! We encourage you to BRING YOUR WORST, as each participating Brady business will nominate their favorite grievance. Finalists will advance to the main stage, and we will enjoy the privilege of hearing the most grievous of complaints. And yes, there’s prizes involved!
Time? We’ll be here all day. Start shopping our holiday market full of local vendors at 11 AM.
Stay tuned for more information!
Learn More

Phil Kline's "Unsilent Night"
2024-12-04 19:00 - 20:30 (America/Chicago) | Brady Street
Join us Wednesday, December 4 from 7 – 8:30 PM!
Present Music is joining forces with the Brady Street Area Association for the luminous “Unsilent Night”. Composed by Phil Kline, this unique public performance transforms the streets into a mystical parade of boomboxes. and smartphones, creating a shifting, shimmering, collaborative sound sculpture. Best of all, it’s FREE and family-friendly, coinciding with the magical debut of Brady Street’s new European-inspired holiday decorations. Enjoy some warm drinks: hot toddies for the grown-ups and hot chocolate for the kids.
Though official registration is closed, attendees are encouraged and welcomed to join us for this event; we will be meeting outside the firehouse and we hope to see you there!

Learn more about Phil Kline’s “Unsilent Night”.
Phil Kline’s “Unsilent Night” Celebrates 20th Year (2011)

Follow us on social media to stay tuned for more information!

Halloween on Brady 2024
2024-10-26 | Brady Street
Tricks and treats galore! Join us for a day of fun and frights; we’d love to celebrate Halloween with you on Brady Street. We’re hosting the city’s largest costume contest, complete with cash prizes! Each participating bar will determine a winner eligible for the overall competition. Put on your best costume and visit your favorite Brady Street spot on Saturday, October 26 to enter.
Prizes:
🥇 $1000 for 1st Place
🥈 $500 for 2nd Place
🥉 $250 for 3rd Place
Participating bars:
Casablanca
Club Brady
Famous Smoke Shop
Hi Hat/Garage
Hosed on Brady
Jack’s American Pub
Jo-Cats
Kompali
La Masa
Malone’s
Mangos Café East
Nashville North
Nomad World Pub
Pete’s Pub
Saint Bibiana
Thurman’s 15
Participating bars host their own costume contests, starting at various times. Each bar will select their finalists by 11 PM and give them a token to present for the final judgement at Würstbar! Finalists from other bars must check in by 11:30 PM. Wait until the clock strikes midnight for the announcement of Brady Street’s costume contest winner—you’re in for a scare!
Follow along on our social media pages for more information.

Learn MoreFollow us on social media to stay tuned for more information!

Pet Parade 2024
2024-10-06 11:00 - 16:00 | Brady Street
Join us Sunday, October 6, from 11 AM – 4 PM for the 20th Annual Pet Parade!
Bring your furry, feathered, or scaly friends to the annual Brady Street Pet Parade! Enjoy live music, entertainment, local vendors, and some friendly competition while showing off your beloved pet. At 1 PM, we’ll gather at St. Rita’s Catholic Church for a heartwarming pet blessing by Father Brian.
We are so excited to have Mandy Scott, from 102.9 The HOG, MC and judge the pet contests! This year’s contests include: best costume, best tail wagging, best pet/owner look-alike, and best in show. Online registration closes on Friday, October 4th at 4 PM, but you can still register in person on the day of the event. All registrants will need to fill out a disclosure form to participate in the contents. There is a $15 entry fee for your first pet, $25 for two, and $30 for three. All proceeds will go to supporting MADACC, Milwaukee’s provider of animal regulation and care services which protect the health, public safety, and welfare of people and animals in Milwaukee County.
Interested in being a vendor? Applications are open until September 13. Please see the link below to sign up.
This event wouldn’t be possible without the help of our fantastic sponsors! Thanks to you, we are celebrating 20 years of the cutest event on Brady Street!

Learn MoreFollow us on social media to stay tuned for more information!

Drag Crawl
2024-09-14 14:00 - 19:00 | Brady Street
Join us Saturday, September 14, from 2 – 7 PM for the Brady Street Drag Crawl!
Enjoy performances from Ramona the Drag Queen, Miss Spencer, Dita Von, Shannon Dupree, Chanel D’Vine, and Dominique Grant. Sip on $5 Absolut bombs, $5 Montucky tall boys, and $6 Absolut mixers.
The event begins at Pete’s Pub at 2 PM. Continue on to Jack’s American Pub at 3 PM, St. Bibiana at 4 PM, Malone’s at 5 PM, Club Brady at 6 PM, and Nomad at 7 PM. Proceeds go to Forward Please Project and Courage MKE.
Follow us on social media to stay tuned for more information!

Brady Street Art Walk 2024
2024-06-15 12:00 - 16:00 | Brady Street
Join us Saturday, June 15th, from 12 – 4 PM!
Curated by Brett Waterhouse, Brady Street is excited to feature some of Milwaukee’s finest artists in this one-day art extravaganza. Come walk around Brady and see talented creators at work!
Artists will line the sidewalks of Brady Street to create and sell their art. Grab a drink or a meal and enjoy imagination and skill in action!
Follow us on social media to stay tuned for more information about our lineup and events!

Brady Street Cleanup Event 4/20
2024-04-20 13:00 - 17:00 | Brady Street
The popular Brady Beach street activation is back for its fifth season, and its programmers have announced that its first event of 2024 will be a collaborative effort to encourage a massive neighborhood cleanup ahead of a busy summer for the City of Milwaukee. Local tavern owners Mike Eitel and Mike Lee have teamed up with the Brady Street BID and a few key sponsors to provide volunteers with an exciting way to get out and celebrate the spirit of Earth Day by cleaning up and partying afterwards—all while raising money for the nonprofit organization Clean Wisconsin and the group Keep Greater Milwaukee Beautiful.
Check-in for volunteers begins at 1 PM, and they will be supplied with gloves, bags, and a map of the general area to scour along with dumpster locations. The cleanup runs until 5 PM and features plenty of rewards for hardworking volunteers. DJ Marcus Doucette will be mixing up 4/20 vibes on the turntables, Barrel Burrito Co. will be offering the do-gooders samples of its burrito bites, and each participant will also receive a ticket to try to win from a selection of donated items.
In addition, volunteers over the age of 21 will receive wristbands entitling them to a free beverage, compliments of event sponsors like Mijenta Tequila, Tito’s Handmade Vodka, and local favorite Lakefront Brewery. Participants will also raise money by donating at the check-in tables or by purchasing certain beverages from participating Brady Street bars that will donate a portion of those sales.
Brady Beach is located between Nomad World Pub and Club Brady at the intersection of Warren Avenue and Brady Street. The two taverns have worked with the City of Milwaukee since the summer of 2020 to create an amenity that acts as a dining area, an outdoor event space, and a meeting point for locals and visitors alike. It offers a bit of respite as well as some elbow room for folks visiting Brady Street from spring through autumn.
“Mike Lee (owner of Club Brady) and I thought this event would be a creative and productive way to kick off another season of the Brady Beach, while also celebrating Earth Day and providing some fun for the neighbors who’ve been cooped up all winter,” said Nomad owner Mike Eitel.
3rd District Alderman Jonathan Brostoff is a big fan of Brady Beach’s impact on business, stating, “The Brady Beach has made the area safer and more pedestrian-friendly, and now they are literally cleaning up the street. We are blessed to have such a great community partner on Brady.”
Michael Sander, Executive Director of the Brady Street BID, says he’s happy to have the unique collaborations and initiatives born from activating the Beach as well. “It creates a festive atmosphere where the community can come together to celebrate the summer season in a dynamic and engaging way while taking in our historic street.”
“We’re hoping for good weather, but it’s definitely a ‘rain or shine’ event,” Eitel added.
For more information (media only) contact:
Michael Sander: michael@bradystbid.com
Mike Eitel uncledude@mac.com

Putt your way to victory on the Brady Street Back 9
2024-02-17 13:00 - 18:00 | Brady Street
Join us on Saturday, February 17 for a thrilling mini-golf competition from 1 – 6 PM! Journey through beloved Brady establishments, including Nomad World Pub, Malone’s, Hosed on Brady, Club Brady, Nashville North, Wurstbar, Jack’s American Pub, Saint Bibiana, Thurmans 15, with a tie breaker at Pete’s Pub to finish off.

Register at any participating bars
$50 per foursome
Cash prize for top 10 teams
Proceeds benefit the Cass Street School Athletic Program

We’ll see you there!
VIEW FLYER

Festivus on Brady
2023-12-09
Join us Saturday, December 9th!
It’s a Festivus for the rest of us! On Saturday, December 9, join us for Festivus on Brady, our unique take on the made-up holiday based on an episode of Seinfeld. Air your grievances and demonstrate feats of strength around the Festivus Pole for fun and prizes—without the wrestling. Join us for a good time—we can’t wait to see you there! See more details here.

Halloween on Brady
2023-10-28 20:00 - 23:00
Join us Saturday, October 28!
Tricks and treats galore! Join us for a day of fun and frights; we’d love to celebrate Halloween with you on Brady Street. We’re hosting the city’s largest costume contest—complete with cash prizes! Put on your best costume and visit your favorite participating bar on Saturday, October 28, on Brady to enter. We hope to see you there!
Each participating bar/restaurant will hold their individual costume contest between 10pm and 11pm. To find out the specific time of a business’s costume contest contact them directly.
The winner from each bar will go to Jack’s American Pub for the final costume contest.
At midnight judges will choose the best 3 costumes; 1st place will receive $1000, 2nd place will receive $500, and 3rd place will receive $250.

Brady Street Pet Parade
2023-10-08 11:00 - 15:00
Join the Brady St BID in celebrating our pets at the annual Brady Street Pet Parade on October 8, 11:00 AM – 3:00 PM! Bring your snake, raccoon, dog, fish, cat, pig, lizard, or any beloved pet to this event for a wonderful afternoon! Don’t miss the pet contests, vendors, pet parade, or pet blessing performed by Brady Street’s Father Tim. There will be 1st and 2nd place prizes for the contests. Tickets are required for entry in pet contests.

Purchase tickets to participate in the pet contests here.

All proceeds from purchased tickets will go to the Urban Cat Coalition.

Brady Biker Bash
2023-07-14 - 2023-07-15
Join us Friday and Saturday, July 14 and 15!
Brady Street, or mini-Sturgis as it is known, will be closed on Friday and Saturday, July 14 and 15, for BIKE-ONLY parking beginning at 4 PM. Nine blocks of the street from Van Buren Avenue down to Farwell Avenue will be your playground for amazing drinks, dining, and some of the best bike viewing and people-watching in the entire city! Join us!

Brady Street Art Walk
2023-06-17 12:00 - 16:00
Join us Saturday, June 17th, from Noon to 4 PM!
Curated by Brett Waterhouse, the Brady St BID is excited to feature some of Milwaukee’s finest artists in this 1-day art extravaganza.
Come walk up and down Brady and see talented artists in action!
Artists will line the sidewalks of Brady Street creating and selling their art. Grab a drink or a meal and enjoy walking Brady Street in this relaxed and fun event!

Great Brady Street Bike Race
2022-06-23 08:30 - 20:30
On Thursday, June 23 the Brady Street BID will be holding the first Great Brady Street Bike Race: Benefitting ADHD America in coordination with Tour of America’s Dairyland. This family-friendly and community-engaging event will bring racers from around the world to Brady Street to compete on a race path described as “brutal” by those in the know. In addition to the traditional races there will be the Valentine’s Coffee kids race (it will not be brutal), and the brand new Tarbender 200 race that will include some of Brady Street’s most popular bartenders and regulars. At the conclusion of The Great Brady Street Bike Race the BID invites you to participate in the evening’s bar crawl, featuring bars and restaurants that participate in the Tarbender 200. This event is the perfect opportunity for residents to hold parties in front yards, or for businesses on the race route to throw viewing parties. The Brady Street BID is very excited to host this event and bring our neighborhood some much deserved fun! Check out the race schedule below. The Brady Street BID appreciates that this event will close streets in the area for the day and that this will require working with our neighborhood residents. The BID will be holding a community meeting (date to be determined) and distributing flyers at least twice to all residents in the area. Residents within the race zone will be asked to move their cars outside of the race zone before 8:30am on Thursday, June 23, and street will reopen by 10pm Thursday evening. An access road will be made available at E. Hamilton Street that will allow cars to move in and out of the race zone in between races.
DASHERBOARD and JUMBOTRON ads are available for a tax-deductible donation.
VOLUNTEERS WANTED!
Interested in being a part of the fun? Join us in making Brady St history by volunteering at the first ever Great Brady Street Bike Race.
Each volunteer commitment entails a 2-hour investment of your time. Activities will include: managing crosswalks, intersection barriers, and course setup and take down. Each volunteer receives a t-shirt, 2 drink tickets, and a plate of food from Nomad Pub’s pig roast.
SIGN UP HERE!
