The popular Brady Beach street activation is back for its fifth season, and its programmers have announced that its first event of 2024 will be a collaborative effort to encourage a massive neighborhood cleanup ahead of a busy summer for the City of Milwaukee. Local tavern owners Mike Eitel and Mike Lee have teamed up with the Brady Street BID and a few key sponsors to provide volunteers with an exciting way to get out and celebrate the spirit of Earth Day by cleaning up and partying afterwards—all while raising money for the nonprofit organization Clean Wisconsin and the group Keep Greater Milwaukee Beautiful.
Check-in for volunteers begins at 1 PM, and they will be supplied with gloves, bags, and a map of the general area to scour along with dumpster locations. The cleanup runs until 5 PM and features plenty of rewards for hardworking volunteers. DJ Marcus Doucette will be mixing up 4/20 vibes on the turntables, Barrel Burrito Co. will be offering the do-gooders samples of its burrito bites, and each participant will also receive a ticket to try to win from a selection of donated items.
In addition, volunteers over the age of 21 will receive wristbands entitling them to a free beverage, compliments of event sponsors like Mijenta Tequila, Tito’s Handmade Vodka, and local favorite Lakefront Brewery. Participants will also raise money by donating at the check-in tables or by purchasing certain beverages from participating Brady Street bars that will donate a portion of those sales.
Brady Beach is located between Nomad World Pub and Club Brady at the intersection of Warren Avenue and Brady Street. The two taverns have worked with the City of Milwaukee since the summer of 2020 to create an amenity that acts as a dining area, an outdoor event space, and a meeting point for locals and visitors alike. It offers a bit of respite as well as some elbow room for folks visiting Brady Street from spring through autumn.
“Mike Lee (owner of Club Brady) and I thought this event would be a creative and productive way to kick off another season of the Brady Beach, while also celebrating Earth Day and providing some fun for the neighbors who’ve been cooped up all winter,” said Nomad owner Mike Eitel.
3rd District Alderman Jonathan Brostoff is a big fan of Brady Beach’s impact on business, stating, “The Brady Beach has made the area safer and more pedestrian-friendly, and now they are literally cleaning up the street. We are blessed to have such a great community partner on Brady.”
Michael Sander, Executive Director of the Brady Street BID, says he’s happy to have the unique collaborations and initiatives born from activating the Beach as well. “It creates a festive atmosphere where the community can come together to celebrate the summer season in a dynamic and engaging way while taking in our historic street.”
“We’re hoping for good weather, but it’s definitely a ‘rain or shine’ event,” Eitel added.
For more information (media only) contact:
Michael Sander: michael@bradystbid.com
Mike Eitel uncledude@mac.com
